Marketing strategist. Behavioral science nerd. Koe's personal assistant.
I'm a marketing strategist who genuinely enjoys the psychology behind marketing. Figuring out patterns, understanding why people make the decisions they do, and turning that into strategy that actually works. This is fun for me. Seriously.
I've built Klaviyo email systems for coaches, transformed scattered social media into real content strategies, written ecommerce email copy for DTC brands, and led the marketing function at a healthcare education company for 3+ years. My work spans email, measurement, attribution, and hands-on strategy for businesses doing $500K to $50M in revenue.
Most marketing doesn't work because nobody stopped to ask why it should. I start with the "why" before I touch the "what." Strategy before tactics. Measurement before optimization. Understanding your customer before writing a single email.
I also believe that marketing should be understandable. If your strategist can't explain what they're doing in plain English, that's a red flag. I'll always tell you what I'm doing, why I'm doing it, and how we'll know if it worked.
When I'm not in someone's Klaviyo account, I'm walking my Australian Shepherd, Koe, or falling down a rabbit hole about why people buy things. I once spent an entire Saturday reading about the psychology of checkout page design. I'm fun at parties, I promise.