The strategist behind the emails that make people buy.
I think about email differently than most strategists. Not about open rates or subject line hacks. About why people buy, when they buy, and what they need to hear before they're ready. Then I build the system that delivers exactly that.
I've written ecommerce email for DTC brands, built and led marketing at a healthcare education company for 3+ years, and managed Klaviyo programs that generated $146K in attributed revenue in 8 months.
When I'm not inside someone's Klaviyo account, I'm skating, walking my Australian Shepherd Koe, or reading about why people make the decisions they make. I once spent a Saturday studying checkout page psychology. I'm aware that's not normal. It's working out fine.
Most DTC brands are sitting on untapped email revenue.
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