Real businesses. Real problems. Here's what happened.
Mindset Coaching Business
A mindset coach had an email program that was running but not really performing. Sends were inconsistent, flows were basic, and there was no real strategy connecting email to revenue. The list existed, the subscribers were there, but the system wasn't built to compound.
I took over the entire email program and ran it for 8 months. I rebuilt the flow architecture, optimized the welcome series, established a real campaign cadence, cleaned up segmentation, and built a system designed to scale volume without destroying deliverability.
The key move: I nearly doubled send volume (79% more recipients) while simultaneously improving the quality of every send. Revenue per recipient went up 21.5% even as I was sending to significantly more people. That's the hard thing to do, and it's what separates a real email strategist from someone who just blasts more emails.
I also built the welcome flow to $21/recipient, generating $25.2K from roughly 1,200 new subscribers. And I kept list health clean the whole time: unsubscribe rate dropped 50%, bounce rate dropped 48%.
The program kept compounding. Q1 2026 delivered $77.7K in attributed revenue, up 80% year-over-year. Sends scaled 76% while revenue per recipient lifted another 30%. The system wasn't plateauing. It was accelerating.
In 8 months, I took a functioning program and turned it into a compounding revenue channel. More volume, better economics, healthier list, all at once. The system I built continues to perform because it was designed to run, not just to look good in a one-month snapshot.
Local Service Business (Pet Care)
A local pet care business was posting static images to Instagram with no real strategy. No storytelling, no consistency, and some AI-generated content that felt off-brand. The owner knew she needed social media to grow locally but didn't know how to make it work.
I developed a content strategy built around storytelling and Reels. We focused on showing real moments from her business, the kind of content that makes people feel something and want to book. I created a simple content calendar she could maintain herself, taught her how to write captions that connect, and helped her find her voice on the platform.
Her content went from random one-offs to a consistent, authentic presence that actually represented her business. Local reach improved, engagement went up, and she had a repeatable system she could run on her own after our engagement ended.
Healthcare Education Company
A healthcare education company had no real marketing function. Social media was being managed without strategy, paid ads hadn't been touched in over a year, there was no attribution tracking, and reporting lived on a manual Excel spreadsheet. Marketing was everyone's side job and nobody's real job.
I came in as the social media specialist and grew into the marketing director role. Here's the rundown:
Social media: Grew Instagram organically from 467 to 3,300+ followers. Built TikTok from zero to 8,000 followers. Grew LinkedIn from ~30 to 800+ followers. Went viral multiple times. Captured the brand voice immediately and built real brand awareness across every platform.
Paid ads: Took over Google Ads management and discovered the account was double-counting conversions, which meant the data the company had been using to make decisions was wrong. Fixed it. Managed an external agency running Google Ads while personally running Meta Ads. Found that ad creatives hadn't been updated since my predecessor left in 2024, refreshed them, and boosted conversions (enrollments and info session signups) by 40%.
Measurement: Built tracking dashboards from scratch to replace the Excel spreadsheet system. Worked with the web dev team to connect a user ID to enrollees so the company could finally see the full customer journey from first click to enrollment. Cleaned up Google Analytics data, fixed tracking issues, and built real attribution.
Leadership: Managed team members on content and creative priorities while personally owning strategy, paid media, and measurement. Contributed to 30% company growth.
The company went from having no marketing presence to having a fully operational marketing department with real tracking, real attribution, optimized paid media, and a social presence that actually drove awareness. I found broken data, fixed it, built systems that didn't exist, and led the function for 3+ years. The systems I built are still running today.
Digital Commerce Agency (Commerce12)
An ecommerce-focused digital agency needed email copywriters who understood DTC brands, product positioning, and conversion. Their clients were selling physical products online and needed email that drove purchases, not just opens.
I wrote email copy for their portfolio of ecommerce clients. Product launches, promotional campaigns, abandoned cart sequences, and retention emails. Every email was written to sell, not just inform. I learned how DTC brands think about email as a revenue channel, not just a communication tool.
This is where I cut my teeth on ecommerce email. It taught me how to write copy that converts, how product-based businesses think about customer lifecycle, and how email fits into a larger DTC revenue strategy. That foundation is built into everything I do now.
“I've worked with Stephanie for years, first as her manager, and later as a client, so I've seen her operate from just about every angle. What's stood out from day one is how she thinks: big picture, strategy-first, always connecting the dots between the work and the goal. She's hyper-focused, professional, and genuinely cares about doing great work. If you get the chance to work with her, take it.”
JeriLynn ThorpeFounder, Current Marketing
“We love Stephanie! Her attention to detail and willingness to push our brand is always helpful! One on one advice and never makes us feel silly for asking questions! She makes it look so easy when we know it isn't!”
Kayla PradoOwner, Kareful Adventures